Our Story

Two brothers. One vision.

MIO was founded by the Salm brothers (Isaac, the numbers guy and Jaime, the design guy) with the objective of merging business rigor with environmentally and socially progressive design. Our mission is to give everyone the tools to design beautiful, sustainable and highly personal work and living spaces. Our vision is a world where sustainability is synonymous with good design. Following this path, Jaime and Isaac are forging a new design language where beauty and sustainability are one – a process that leads to inclusive and accessible design.

Responsible Desire

MIO is committed to our guiding principle of Responsible Desire. This principle is based on the belief that customers should crave sustainable products out of genuine desire rather than fear, guilt or altruism. This natural demand will ultimately drive the cultural shift necessary to align consumer wants with the behaviors needed to balance our ecosystem.


Jaime explains to the team


MIO is a sustainable, contemporary furnishings design company and boutique design consultancy. We bridge the gap between business and sustainability through category defining design. We are designers, business people and strategists, solving everyday problems for our customers.

product grid


We design socially and environmentally responsive products, services and experiences that promote responsible consumption patterns and redefine sustainable culture.

philly reading viaduct


MIO is located in Philadelphia, the city of Brotherly Love, Benjamin Franklin, obscenely delicious food and as we see it, the home of incredibly talented, down to earth and hard working creatives. We work with companies large and small in a variety of industries, spread across the globe. The only thing they have in common is a commitment to people and planet or a desire to do well by doing good.

solar lamp illuminated MIO For Target


We want to make the world a better place through innovative sustainable design and strategy. We want to change consumer behaviors through environmentally and socially responsive design. We make a difference by reducing our impact and measuring our success holistically.